Focus on March 15 | Botanee Group Actively Participates in Social Co-governance - Creating an Honest Environment Together and Enhancing Green Consumer Experience

Focus on March 15 | Botanee Group Actively Participates in Social Co-governance
- Creating an Honest Environment Together and Enhancing Green Consumer Experience

On the morning of March 15, the "World Consumers Rights Day on March 15" activity and "Reassuring Consumption in Kunming" action took place at Tongde Square in Kunming City, Yunnan Province. This event was sponsored by the Yunnan Administration for Market Regulation and the Kunming Administration for Market Regulation. Yunnan Botanee Bio-Technology Group Co., Ltd. (Botanee Group) was invited to participate in the event. The objective of this event was to jointly build an honest environment, boost consumer confidence, and improve green consumption experience through practical actions.

Guiding consumers to establish a scientific and healthy consumption concept

During the event, employees from Botanee Group showcased the Group's green water-free products "Winona Amino Acid Soothing Cleansing Balls" to the public, promoting the idea of green consumption. They also distributed brochures for popularizing photoinjury and product samples to enhance the public's awareness of scientific skin care.

In the afternoon, Li Han, the person in charge of the Online Dispute Resolution (ODR) system of the Botanee Group's Customer Service Department, attended the exchange meeting of the Kunming Administration for Market Regulation High-tech Industrial Development Zone Branch, sharing the Group's specific measures and work progress in innovating user experience and offering high-quality services. Relevant heads of Botanee Group stated that by constantly participating in the "World Consumers Rights Day on March 15" series activities, the Group aims to actively fulfill its responsibilities, enable consumers to feel assured about their consumption, and guide them to establish a scientific and healthy consumption concept. At the same time, Botanee Group will strengthen the social responsibility of honesty and trustworthiness, contributing to the green, sustainable, and healthy development of the economy and society.

The ODR system - Creating superior consumption experience with high-standard services

"Adhering to the service philosophy of putting consumers and services first, Botanee Group has long been committed to improving the awareness of offering efficient services to customers, earnestly asking for opinions from customers on the Group's products and services, and prioritizing the needs of customers." stated Botanee Group. The Group has built a service platform for dermatological experts, skin care experts, and consumers to communicate, so as to enhance the consumer experience. Through 400 customer care hotlines, official website, WeChat account, and flagship stores, it provides targeted services to consumers. In addition, Botanee Group raises customer satisfaction rate through the continuous offline provision of "skin manager" training programs covering drug store salespersons and consumers. In 2022, Botanee Group refined the quality inspection standards covering pre-sales, after-sales, telephone inspection and other processes to effectively improve the quality of customer services.

Winona, a brand of Botanee Group, has been one of the Top 10 best-selling beauty products during Tmall's Double 11 shopping festival for 5 consecutive years from 2018 to 2022. Winona was also on the top lists of WeChat's private domain, JD.com, Douyin, Vipshop, Kuaishou and other platforms. With the increasing sales volume, Botanee Group faces growing pressure of consumer complaints. In November 2020, in response to the call of the Kunming Administration for Market Regulation, the Group officially joined the ODR system and assigned special personnel to handle it. With the help of the system, it realized real-time online interaction among consumer associations, operators, and consumers, ensuring that the complaint handling is more networked, intelligent, and convenient. In 2022, Botanee Group received 1,134 complaints through the ODR system, which were handled within 28 hours on average, and the complaint resolution rate was 100%. Based on year-round monitoring, the customer satisfaction rate scored 87.12. The ODR system has significantly enhanced consumer satisfaction and established a channel for direct dialogues between consumers and businesses. On this basis, Botanee Group persists in optimizing its service awareness, enhance brand influence through a commitment to exceptional services, and improve consumers' recognition of Botanee Group's brands while allowing them to immerse in the warmth of services.

"In the future, Botanee Group will continue to participate in social co-governance for the protection of consumers' rights and safeguard the legitimate rights and interests of consumers. It will stand by consumers at all times, continuously improve product quality and service levels, and reduce consumer disputes. It will continuously adapt to consumer demands for common progress." According to Botanee Group, enterprises are the primary responsible parties for the protection of consumers' rights. The ODR system propels enterprises to fulfill their responsibilities seriously, thus reducing consumer disputes from the source. This approach has achieved a "win-win" result, both protecting the legitimate rights and interests of consumers and ensuring the sustainable and steady development of enterprises. It's crucial to build an honest environment together and boost consumer confidence. Driven by upward and benevolent forces, Botanee Group will always prioritize the protection of consumers' rights, actively participate in social co-governance, continuously improve the quality of its products and services, earnestly promote the green and sustainable development of the Group, and shoulder the social responsibility and commitment as a Chinese brand.

On March 13, Botanee Group's new base of central factory located in Kunming was officially put into operation. The factory integrates cosmetics and medical equipment production, logistics, and a technology research and development (R&D) platform. With an investment of nearly RMB 500 million, it can achieve an annual output value of RMB 5 billion, representing a significant breakthrough in the scale of independent production capacity and guaranteeing stable product quality.