Botanee Makes Another Appearance at CICPE, Catalyzing the Green Consumption with Its Trio of Brands

Botanee Makes Another Appearance at CICPE, Catalyzing the Green Consumption with Its Trio of Brands

On April 10, the third China International Consumer Products Expo (CICPE), themed "Share Open Opportunities, Co-create a Better Life", kicked off in Haikou, Hainan. As a display and trading platform for global high-quality consumer products, the CICPE is the only state-level expo held in China focused on consumer products and also the largest consumer products expo in the Asia-Pacific region. The six-day expo brought together over 3,000 high-quality consumer product brands from home and abroad. Botanee Group, one of the outstanding brands in Yunnan, made another appearance at the event, following its participation in 2022.

The Yunnan Exhibition Hall where the Exhibition Area of Botanee was located adopted the theme "Green and Beautiful Yunnan in Four Seasons". This space was segmented into four distinct zones, including Spring Flowers, Summer Mushrooms, Autumn Fruits, and Winter Drinks. By comprehensively presenting Yunnan's characteristic products, the exhibition aims to help high-quality Yunnan brands go global and businesses expand their presence in the international market. On the afternoon of April 10, Zhao Jin, Vice Chairman of the CPPCC Yunnan Provincial Committee, visited the Exhibition Area of Botanee and inquired about its development. He highlighted that Yunnan's wealth of rare resources positions local enterprises like Botanee to potentially evolve into representatives of globally recognized brands through technological development and application.

With the vision of boosting consumer confidence and promoting green and healthy consumption, Botanee showcased a diverse selection of brands at the third CICPE, including Winona, a cosmeceutical brand dedicated to sensitive skin, and Winona Baby, a specialized brand for baby skin care. In addition, AOXMED, a high-end anti-aging brand launched by the Group in July 2022, made its debut at the expo with three new products. The brand garnered widespread attention and acclaim from visitors. While actively following the market trend and consistently improving its existing brands, Botanee is strategically establishing its multi-brand matrix and advancing its business layout and development in the cosmeceutical field.

Botanee positions itself as a group focusing on skin health internet + massive health. It is committed to establishing professional barriers underpinned by scientific and technological advancements. To date, the Group holds 133 patents and 11 core technologies. It has participated in the formulation of 15 national expert guidelines and consensuses and 31 association standards regarding cosmeceutical products. Furthermore, it has accumulated a wealth of academic resources and clinical data, and its products and technologies, alongside related basic research, have been included in 184 SCI and core journal papers, laying a solid foundation for its ongoing innovation and R&D of new product lines.

Relying on its research on Yunnan's characteristic plant extracts and scientific and technological innovation genes, coupled with the international platform of the CICPE, Botanee expects to deliver more diversified and personalized professional skin care experiences to consumers and inject impetus into the recovery of the consumer market. In 2022, Botanee achieved growth against the trend. Looking ahead, it will present a new image to the public and continually seek out new momentum for its development.