Quality Operation and Service First—Botanee Group Awarded "3·15 Demonstration Enterprise for Worry-free Consumption"

Quality Operation and Service First—Botanee Group Awarded "3·15 Demonstration Enterprise for Worry-free Consumption"

On the morning of March 15, the promotional event for the 3·15 World Consumer Rights Day and the launch ceremony of the "Worry-free Consumption in Kunming" initiative were successfully held in Nanping Street in Kunming City. This event was jointly organized by the Yunnan Administration for Market Regulation and the Kunming Administration for Market Regulation. As a representative of the "Demonstration Enterprise for Worry-free Consumption", Botanee Group was invited to participate in the event, where it called upon consumers, merchants, and enterprises to adhere to integrity in business operations and work together to build a better consumption environment.

With the theme of "optimizing consumption environment and stimulating consumer vitality", this 3·15 event aims to create a safer, fairer, and more worry-free consumption environment where people have the courage and willingness of consumption and enjoy high-quality consumption. Botanee Group participated in the event with its brands Winona, Winona Baby, AOXMED, and Beforteen. At the event, Botanee's staff members provided product trials tailored to the skincare needs of different consumers. In addition, they distributed popular science pamphlets on photodamage, instilling in consumers the concept of scientific skincare and effective sun protection.

In recent years, with the brand "Winona" at its core, Botanee Group has actively created a skin health ecosystem while gradually enhancing the potential energy of its brand matrix. Through independent R&D and innovation, the Group has disrupted the longstanding dominance of overseas brands in the domestic cosmeceutical market, and has ranked among the top in China's dermatological-level cosmeceutical market for consecutive years. For this reason, it is particularly important to conscientiously fulfill corporate social responsibilities and to always stand with consumers. Only by protecting the legal rights and interests of consumers can sustainable development be achieved.

As a high-tech enterprise, Botanee Group always adheres to the principle of quality first and integrates quality management throughout its development. Botanee Group has created a "quality management model based on research and application of characteristic plants". It drives the improvement of product quality by establishing an integrated link of science-driven product innovation, world-class supply chain development, smart manufacturing, responsible marketing, precise services, data collection and demand analysis. Additionally, it strictly engages in fundamental research and clinical verifications, along with actions such as building quality control systems, setting up digital management systems, and empowering consumers, dedicated to creating China's skin health ecosystem. In January 2024, the Group, with its excellent product quality and innovative practices, won the Quality Award of the People's Government of Yunnan Province as a recognition of its long-term commitment to prioritizing quality and pursuing innovation-driven development.

In addition, the High-tech Zone observance of the 3·15 International Consumer Rights Day and the 2024 "Stimulating Consumer Vitality" promotional event, organized by the High-tech Branch of the Kunming Administration for Market Regulation, were held synchronously on that day. Botanee Group signed a public commitment letter as the representative of enterprises in the High-tech Zone. Upholding the service philosophy of "customer first, service foremost", the Group has earnestly sought suggestions from consumers in the pre-sale, after-sale, and telephone quality assurance stages, aiming to comprehensively enhance consumer satisfaction.

A long-term, harmonious consumption environment requires everyone's participation and comprehensive fulfillment of responsibilities, and it also requires enterprises to be people-oriented and commit to lean production. Botanee Group will always adhere to consumer rights protection as its core focus, concentrate on the coordinated improvement of internal quality management and consumer service standards, and actively contribute to green and sustainable consumption.