Winona's First Intelligent Pop-up Store for Sensitive Skin Diagnosis and Treatment Launched in Shanghai, Leading New Trend of Scientific Skincare

Winona's First Intelligent Pop-up Store for Sensitive Skin Diagnosis and Treatment Launched in Shanghai, Leading New Trend of Scientific Skincare

On May 25 and 26, Winona's first intelligent pop-up store for sensitive skin diagnosis and treatment debuted at the Shanghai Daning International Plaza. The store featured the mysterious atmosphere of a high-tech laboratory, with ubiquitous black technology and intelligent, cool design, making people cannot help but explore inside. In just two days, the pop-up store was bustling with visitors. Every year on May 25, Winona collaborates with the China Dermatologist Association to carry out the "525 Scientific Skincare Series" activities. This time, Winona cooperated deeply with Tmall in building an offline pop-up store themed "Black Skincare Technology Protects Sensitive Skin", providing consumers with a better skincare experience through intelligent black technology. In addition, Winona joined hands with over 200 hospitals across China to carry out public welfare medical consultations in various places, aiming to help more people troubled by sensitive skin solve their skin problems, maintain skin health, and regain beauty and confidence.

Intelligent marketing strategies for cosmeceuticals were introduced

May 25 marked both National Skin Care Day and Winona's Brand Day. For this year's Brand Day, which was themed "Black Skincare Technology Protects Sensitive Skin", Winona collaborated closely with Tmall and ingeniously incorporated popular surreal technological elements to build an immersive intelligent pop-up store for sensitive skin diagnosis and treatment at the Shanghai Daning International Plaza, achieving deep integration of online store interaction and offline experiences. In the unmanned store, visitors could pay for their selected products simply by placing them on the checkout counter for scanning.

Moreover, the pop-up store integrated intelligent technology such as intelligent facial recognition, AI-enabled skin diagnosis mirror, dancing robot, dynamic screen interaction, animated experience of the brand plant garden, and fashion look photo-taking, allowing visitors to experience the consumption and shopping scenarios of new retail directly.

The pop-up store was bustling with activity as young girls lined up for free skin tests in front of the AI-enabled skin diagnosis mirror. They received professional skin reports on the spot and engaged in one-on-one consultations with experts. All participants were excited and delighted. This time, Winona brought consumers a private, exclusive customized diagnosis and treatment experience, impressing them with professional cosmeceutical products different from typical skincare products.

Renowned experts provided free consultations for sensitive skin

In addition to the intelligent experience of the unmanned store, Winona continued its tradition of offering free medical consultations on its Brand Day. It invited authoritative dermatologists to provide free consultations on the spot. Renowned dermatologists like Professor He Li, Professor Yuan Chao, and Professor Liang Hong, who are highly esteemed in China's dermatological community, formed a strong expert team, providing on-site visitors with one-stop diagnosis and treatment services. While the intelligent experience brought novelty and a faster connection with the brand, face-to-face, one-on-one communications with renowned experts particularly made the on-site visitors feel warm and cared for.

The experts took the media interview and answered questions about common concerns such as sensitive skin care, selection of skincare products, and prevention of and suggestions for skin issues.

Over the past years, Winona has insisted on convening scientific skincare forums and organizing medical consultations on May 25. Through marketing strategies like scenario-based marketing, cooperation with major IPs, and content empowerment, Winona has transformed the 525 event into a bridge for communication between the brand and consumers, providing practical and effective solutions for tens of thousands of people suffering from sensitive skin, receiving high praise and anticipation. Through creating a high-tech intelligent pop-up store for sensitive skin diagnosis and treatment, Winona enabled integrated interaction among the brand, experts, consumers, and product experiences. This pioneering move drew social attention to professional skincare and people with sensitive skin.

Dr. Guo Zhenyu, Chairman of Botanee Group, stated in an interview that intelligence and youthfulness are the current consumer trends. The integration of Winona with high technology provides young people with a more intuitive and acceptable approach to personalized solutions based on individual skin characteristics brought by a cutting-edge cosmeceutical brand, which fully embodies Winona's product characteristics and brand appeal of focusing on sensitive skin. He emphasized, "Regardless of the form of the activities or product characteristics, we aim to make young people feel the brand's vitality in all aspects and gain a brand-new personalized experience."