Sponsored by Winona Research Institute, The First China Sensitive Skin Summit Forum Launched Online with Authoritative Research Achievements Released

Sponsored by Winona Research Institute, The First China Sensitive Skin Summit Forum Launched Online with Authoritative Research Achievements Released

In response to the "Beautiful China, Healthy China" national health development strategy, on April 19, Winona Research Institute held Botanee Group's first online summit of 2020—China Sensitive Skin Summit Forum—through the virtual form of "online release" for the first time, aiming to explore feasible solutions to sensitive skin and standardize the sensitive skin care industry. With the theme "Industry Leading, Precise Protection and Control", the forum focused on the sensitive skin problems of Chinese people and shared new insights and achievements in the field of sensitive skin care.

At the forum, Winona Research Institute, together with five industry associations and the Chinese Journal of Dermatovenereology, released "Three Guides and One Consensus" online. Leading authorities, experts, and scholars in dermatology also shared cutting-edge findings online. In addition, Winona worked with Dingxiang Doctor to release the Guide for Precise Protection of Sensitive Skin and joined hands with Zhihu to build the "Online Roundtable for Sensitive Skin", which marked the pinnacle of the Winona Sensitive Skin Care Week activities in April and served as a prelude to the Winona Brand Carnival.

Focusing on the protection of sensitive skin, authoritative experts in dermatology carried out online exchanges

Sponsored by Winona Research Institute, the China Sensitive Skin Summit Forum brought together numerous leading figures and authoritative experts in dermatology including Zheng Zhizhong, Zhu Xuejun, Li Li, He Li, Hao Fei, and Gu Jun, and received joint support from the China Nonprescription Medicines Association, China Dermatologist Association, Dermatovenereology Professional Committee of the Chinese Association of Integrative Medicine, Skin Professional Committee of the Chinese Non-government Medical Institutions Association, Chronic Skin Disease Management and Health Promoting Branch of China Anti-Aging Promoting Association, and the Chinese Journal of Dermatovenereology, representing the scientific research leadership and discourse power in the field of sensitive skin protection. The forum also marked a new milestone for Winona in the academic research of sensitive skin after the 24th World Congress of Dermatology in 2019.

Professor Zheng Zhizhong, Executive Director of the Chinese Non-government Medical Institutions Association, said at the forum, "In recent years, there has been an explosive growth in the population suffering from sensitive skin, which has negative impacts on their daily lives and mental well-being. As industry associations, we should lead people to establish a correct understanding of sensitive skin and use cosmeceutical products appropriately to reduce skin barrier function damage. By spreading professional knowledge, we can reduce the occurrence of sensitive skin and allow everyone to have healthy and beautiful skin." The thinking of "being user-centered and based on users' needs" is also the purpose and original intention of Winona to keep exploring sensitive skin.

In the guest sharing session, authoritative experts in dermatology presented cutting-edge topics on the research of cosmeceutical products and sensitive skin care. Professor He Li, Vice Chairwoman of the Asia-Pacific Skin Barrier Research Association, shared the latest research progress on the pathogenesis of sensitive skin. Professor He Li's team is committed to researching the pathogenesis of sensitive skin. They were the first internationally to discover that skin barrier damage caused by abnormal expression of the tight junction protein Cldn-5 is an important factor leading to sensitive skin. Therefore, repairing the skin barrier is a crucial step in precise skin restoration. Following Professor He Li, Professor Li Li, President of the Chronic Skin Disease Management and Health Promoting Branch of China Anti-Aging Promoting Association, shared her academic views on the precise protection of sensitive skin. According to her, sensitive skin is a phenomenon of intolerance to internal and external environments caused by skin barrier damage, and precise protection requires restoring the skin barrier with cosmeceutical products like Winona, which are safe and experimentally verified.

As an important means to repair sensitive skin, cosmeceutical products became the focus of this forum. Professor Zhu Xuejun, Honorary President of the China Dermatologist Association, introduced the development of cosmeceutical products and their use overseas. Professor Ma Huiqun, Executive Deputy Editor-in-Chief of the Chinese Journal of Dermatovenereology, interacted with the online audience in terms of skin cleaning, water replenishing, moisturizing, and sun protection. She suggested using cosmeceutical products that can soothe skin irritation and repair the skin barrier, and elaborated on Winona's products from the aspects of technology, efficacy, and word-of-mouth.

Authoritative experts in dermatology delved deep into the current status of and protective measures for the population suffering from sensitive skin in China based on the pathogenesis and psychological factors. They released the latest findings and ideas related to the research of sensitive skin as well as the verification results of cosmeceutical products, advocated for scientific and precise skincare, and promoted the establishment of industry standards, aiming to address the major dermatological problem of sensitive skin.

Authoritative guides for sensitive skin protection were released, promoting scientific and precise skincare from three perspectives

At this forum, Winona, in collaboration with five major industry associations, authoritative Chinese dermatologists, and opinion leaders in dermatology, developed useful references for sensitive skin protection. Three industry guides and one consensus (namely the Guide for Clinical Application of Cosmeceutical Products in Chronic Actinic Dermatitis, Guide for Application of Non-comedogenic Skincare Products in Acne, Guide for Application of Anti-Sensitive Moisturizing Skincare Products in Sensitive Skin, and Expert Consensus on Diagnosis and Treatment of Sensitive Skin in China, collectively referred to as the Guides and Consensus) were released around topics like sensitive skin protection and repair, which highlight the experience and wisdom of authoritative dermatologists in China and set high scientific standards. These academic achievements have received high praise and wide recognition in the industry. They are considered an in-depth renewal of ideas in a critical period, playing a guiding role in current sensitive skin protection.

Experts pointed out that daily care for sensitive skin should focus on precise repair, and users should take scientific and precise approaches to skin problems. According to the results of efficacy and word-of-mouth verification, Winona's star product, Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, is rich in Prinsepia utilis Royle and purslane that can effectively repair the skin barrier and soothe skin irritation. It provides multi-targeted precise repair for sensitive skin and enables scientific and precise sensitive skin repair at the dermatological level, becoming a highly discussed and reputable product at the forum.

While precise repair for sensitive skin should not be overlooked, precise protection is equally important. The Guide for Clinical Application of Cosmeceutical Products in Chronic Actinic Dermatitis points out that sun exposure will aggravate transepidermal water loss (TEWL), further damaging the already impaired skin barrier. As a result, irritants and harmful substances from the external environment can easily penetrate the skin, leading to skin allergies such as dryness, redness, and peeling. Therefore, users should choose soothing sunscreen products that provide internal repair and external protection. Winona Sunblock Milk is the preferred sunscreen product for many users with sensitive skin.

In addition to daily care, the protection of sensitive skin during the epidemic was also among the most concerned topics at this forum. According to the guide, we should pay closer attention to scientific skincare during the epidemic as long-term wearing of masks can easily damage the skin barrier and aggravate sensitive skin-related symptoms. In addition to using soothing products, we should, after wearing a mask for some time, take the mask off in a ventilated place to let the skin breathe.

The Three Guides and One Consensus not only represent Winona's academic research achievements but embody its collaboration with authoritative Chinese dermatologists in jointly promoting the Sensitive Skin Care Week activities. In addition. they introduce the concept of cosmeceutical products, which is of epoch-making significance in the industry.

With an academic foothold and devotion to public welfare, the Winona Brand Carnival kicked off

Yunnan Botanee Bio-Technology Group Co., Ltd., Winona's parent company, integrates production, education, research, and medicine and allies with frontier forces in botany, biology, and dermatology. It upholds the original aspiration of solving common skin problems of Chinese people and builds its brands on a firm academic foundation. Adhering to the public welfare concept of "intelligently healing the sensitive skin of Chinese people", the Group persists in carrying out charitable activities, winning the praise of numerous customers. During the China Sensitive Skin Summit Forum, Winona launched the Sensitive Skin Care Week activities, which will last for a week and invite authoritative dermatologists from across China to share their professional insights with consumers nationwide through live streaming.

To provide consumers with more attentive and thoughtful support, Winona launched the Brand Carnival in April at the same time. It partnered with two major e-commerce platforms, Tmall and JD.com, to launch the Winona & Tmall Happy Day and JD Sensitive Skin Products Festival, creating an omni-channel carnival event for sensitive skin care, promoting home care of sensitive skin.

In addition, Winona worked with Dingxiang Doctor to release the Guide for Precise Protection of Sensitive Skin and joined hands with Zhihu to build an online roundtable, which marked another highlight of the Sensitive Skin Care Week in April. In collaboration with Dingxiang and Zhihu, which are currently the most popular science population platforms among the post-90s and post-00s generations in China, Winona promoted scientific and precise skincare from three perspectives in simple terms: self-identification of sensitive skin and its causes, precision repair of sensitive skin and importance of sun protection for sensitive skin, and solutions to sensitive skin in special scenarios such as epidemics and seasonal changes. It called on people to pay attention to skin health and care for sensitive skin, further enhancing Winona's image as a professional and scientific brand among young people.

In terms of marketing, Winona endeavored to make the Brand Carnival reach as many consumers as possible through online and offline efforts. KOLs on social media platforms such as Xiaohongshu, Douyin, Weibo, and Bilibili were invited to spread the brand and interpret the professional guides in a more vivid and easy-to-understand way. Celebrity marketing also helped amplify the brand's image as a professional skin guardian. On April 20, the Tmall Happy Day, Winona also invited the top live streamer Austin Li (Li Jiaqi) to share his experience in the repair and sun protection for sensitive skin in the live streaming room, which garnered attention across the Internet. To echo online activities, Winona also served ads on over 10,000 elevator screens in 21 cities, capturing consumer attention with targeted, high-frequency, and lasting elevator screen advertising.

The above measures fully embody Winona's corporate and historical responsibilities, as well as its determination to standardize and revolutionize the industry. In the future, Winona Research Institute will continue to uphold the strategy that "a healthy China must be a beautiful China", give full play to corporate strength and assume social responsibilities, and make unremitting efforts to intelligently heal the sensitive skin of Chinese people and lead scientific skincare for all.