Cosmeceutical Brand Winona Appoints Shu Qi as Its First Brand Spokesperson, Creating New Pattern in the Beauty Industry

Cosmeceutical Brand Winona Appoints Shu Qi as Its First Brand Spokesperson, Creating New Pattern in the Beauty Industry

Shu Qi, a globally acclaimed actress, is known for making every role stand out in films, a goddess of youth who has focused on the health of her skin for years. She is confident and luminous on-screen. She turns her focus inward and highlights expertise in all aspects of life off-screen.

Winona, the cosmeceutical brand dedicated to skincare solutions for sensitive skin, has recently announced Ms. Shu Qi, an internationally acclaimed actress in the film industry, as its first brand spokesperson. On the morning of the announcement, Yunnan Botanee Bio-Technology Group Co., Ltd. (stock code: 300957, "Botanee" for short), Winona's parent company and also a leading cosmeceutical skincare Chinese enterprise, was officially listed on the Shenzhen Stock Exchange. Botanee's debut on the stock market has made it one of the top enterprises in China's beauty industry by its market value. The significant announcement and remarkable milestone marked an unprecedented new era for the beauty industry.

Photo: On March 25, Winona, Botanee's cosmeceutical brand

officially announces the brand spokesperson Ms Shu Qi, a globally renowned actress in the film industry

Winona confidently announces its first brand spokesperson, showcasing the strength to lead the cosmeceutical sector and outperform international brands

In the first commercial trailer for Winona, Shu Qi is in a white gown and walks in an art museum corridor decorated with light and shadow. Her calm gaze and assured smile radiate a sense of maturity, charm, and commanding presence. Her motion captures the essence of a contemporary woman—natural and embodying inherent confidence. With over two decades dedicated to the performing arts, Shu Qi has immersed herself in every role, winning acclaim and numerous awards domestically and internationally for her talent. Her professional philosophy is concentration. As a woman, Shu Qi carries herself with an effortless elegance, harmonizing internal virtues with external grace and embodying a free-spirited manner. Her tens of millions of followers on Sina Weibo have the chance to enjoy her sharing, from lovely pets and activities she attended to her thoughts. She is always brave to be herself. This is Shu Qi's attitude toward herself.

As depicted in the commercial trailer, Shu Qi firmly believes that concentration fosters expertise and enables people to become professionals. This philosophy, which Shu Qi upholds and pursues, mirrors the steadfast brand value of Winona ever since the brand's inception. Winona focuses on solutions for sensitive skin, product R&D, and brand innovation. Furthermore, the brand highlights the beauty of females. The collaboration between Shu Qi and Winona is based on our shared spiritual pursuit.

Joining hands with Winona as the first brand spokesperson, Shu Qi brings along her reputation and spirit of self-improvement that she is known for in and beyond the film industry and will support Winona's development. Winona will continue to uphold the brand's core values, concentrate on cosmeceutical skincare products, and comprehensively lead the industry with Shu Qi as a partner.

Shu Qi promotes Winona's Tolerance-Extreme Cream, showcasing the cosmeceutical brand's significant efforts to publicize this product

Fans familiar with Shu Qi are aware that she has particularly sensitive skin, which has been a challenge during filming sometimes. Among Winona's products, Shu Qi prefers the brand's flagship offering: the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream. Containing prinsepia utilis royle oil and purslane extract, this cream has three key benefits. It repairs sensitive skin, provides immediate relief, and strengthens the skin's natural barrier. Therefore, it is regarded as a lifesaver for those with sensitive skin and has gained international and academic acclaim.

Since its inception, Winona has highlighted the cosmeceutical market with sharp insights and foresight. Dedicated to the mission of solving common skin problems of Chinese people, Winona strives to conduct continuous research on sensitive skin issues. The brand's Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream has gained wide recognition. It earned a spot on the OMG Buy It List made by Austin Li (Li Jiaqi) at the 2020 Harper's Bazaar Beauty Award and the Tmall Beauty Awards, often regarded as the "Oscars" of China's beauty industry. It was selected for the bilibili Z100 list, which highlights the top 100 Chinese products popular among young people. Additionally, it was named the Top 1 Sensitive Skincare Product by Cosmetic Newspaper, a leading cosmetics industry publication. At the 2020 Double 11 Shopping Festival, the brand's success was impressive. Winona became the only Chinese brand to be selected as the Top 10 of Tmall's beauty and skincare category, securing first place among domestic cosmetics. With these achievements, Winona has not only surpassed international competitors but has also served as a leading player representing Chinese cosmeceutical products in the cosmeceutical sector.

Photo: Winona, a cosmeceutical brand focusing on solutions for sensitive skin

Winona recently cooperated with Tmall Hey Box to release its first early anti-aging essence specifically for sensitive skin, known as the Double-Repair Ageless Essence. This product aims to offer consumers a more professional, scientifically-proven anti-aging solution that caters to the needs of sensitive skin, thereby setting a new benchmark in anti-aging care for this skin type. During the new product release, consumers have the opportunity to receive exclusive gifts upon paying a pre-order deposit. Visit Winona's official flagship store on Tmall to get this product. Let's maintain healthy and youthful skin with dual repair mechanisms with antioxidants and anti-glycation elements!

Photo: Winona joins hands with Tmall Hey Box to make a debut

Shu Qi and other celebrities extend congratulations to Botanee on its stock market listing, witnessing a significant milestone for this leading enterprise in the cosmeceutical industry

On the day when Winona declared Shu Qi as the brand spokesperson, the brand celebrated yet another triumph, leading to widespread discussion across the industry, media, and major social media platforms. Good fortune indeed comes in pairs, as Botanee Group, the parent company of Winona, was officially listed on the Shenzhen Stock Exchange. Many celebrities, such as Shu Qi, Xiong Ziqi, Wu Xuanyi, Yang Liping, and Yang Di, extended congratulations to Botanee on its achievement of successfully entering the stock market.

Photo: Botanee is listed on the Shenzhen Stock Exchange on March 25

Dr. Guo Zhenyu, Chairman and General Manager of Botanee Group, remarked, "The listing of Botanee stands as a significant milestone and a new beginning in our company's journey. Botanee has experienced evolution from its inception to its listing. Our strategies have changed but two key points remain steadfast—the passion in our hearts and our commitment to strategic goals. Botanee has seized the rapid growth opportunities within the cosmetics industry and made us a leading player in the industry. As we look ahead, Botanee will insist on our vision to bring health and beauty to everyone. We will continue driving the progress of China's skin health sector and stay true to our mission of creating China's skin health ecosystem."。

Photo: Senior executives from Botanee Group, distinguished leaders from various industries, and consumer representatives attend the listing ceremony

Since its inception in 2010, Botanee has managed to position itself as a leader in the cosmeceutical industry based on a decade of expertise. As a big health-oriented group focusing on skin health and the Internet Plus, Botanee integrates research and development (R&D), production, and marketing to create China's skin health ecosystem and advance the country's skin health industry.

Photo: Headquarters of Botanee Group

贝泰妮旗下拥有五大品牌：专注敏感肌肤护理的功效性品牌“薇诺娜”（核心品牌）、专业皮肤学整全修护品牌“泊缇诗”、专注0-12岁婴幼儿分阶护理品牌“薇诺娜宝贝”、专注痘痘肌肤护理的痘痘康、专注干性皮肤护理的“资润”品牌以及医疗美容机构“薇诺娜皮肤医疗美容中心”。

Regarding product R&D, Botanee has established a collaborative platform that brings together industry, academia, and research institutes and draws on the expertise of scientific professionals in the domestic and international fields of dermatology, botany, and biology. This has enabled the group to become a benchmark in the industry based on its strong scientific research capabilities. Botanee has introduced three high-end talented minds such as Professor Philippe Humbert from France, President of the International Society of Cutaneous Pharmacology. Botanee is dedicated to leveraging the highly efficient natural ingredients found within the diverse flora of the Yunnan Plateau. Through evidence-based medical research, Botanee validates the safety and efficiency of its products, with clinical confirmation from 54 hospitals.

Regarding marketing channels, Botanee maintains a balance between offline and online sales, leveraging offline channels while focusing on online platforms. Embracing internet-based thinking, the group has integrated its offline and online presence and achieved collaboration of all sales channels. Reaching diverse consumer groups helps Botanee accelerate sales growth and enhance overall profitability.

The brand matrix of the Botanee Group has solidified, with its products gaining consumer acclaim and its scientific research and innovation capabilities securing a prominent position at the industry's forefront. The group has become a leading player in the industry. The designation of Winona's brand spokesperson and the stock market listing of Botanee, a pilot in China's cosmeceutical sector, signify pivotal achievements in the group's development and serve as a fresh start. Botanee will uphold its vision to bring health and beauty to everyone. The group is committed to driving the progress of China's skin health sector and working toward its mission of creating China's skin health ecosystem. Botanee will spare no effort to meet customers' needs and maximize shareholder value.