Reliable Solutions for Post-2000s Generation with Sensitive Skin! Winona's Public Welfare Activity—Youth Campus Tour Takes Place Successfully in Kunming

Reliable Solutions for Post-2000s Generation with Sensitive Skin! Winona's Public Welfare Activity—Youth Campus Tour Takes Place Successfully in Kunming

c, scientific skincare practices in the post-pandemic world gained significant attention at the 15th 5.25 National Skin Care Day.

The National Skin Care Day on May 25 is a festival initiated and established by the China Dermatologist Association. The date "May 25 (5.25)" sounds like "I love myself" in Chinese and the event aims to encourage people to love themselves by paying attention to their skin. Winona, a cosmeceutical brand highlighting sensitive skincare solutions, participated in the 5.25 National Skin Care Day activities since 2013 and actively conducted various publicity events to help the public forge scientific and rational skincare philosophies.。

To empower the youth with professional knowledge to address sensitive skin conditions scientifically, Winona launched a non-profit consultation event on May 28, 2021, as part of its Youth Campus Tour at 25 universities across 10 cities in China. With the first event held in Kunming, the campaign swiftly extended its reach to Hangzhou, Chengdu, Xi'an, Wuhan, and Zhengzhou. It aimed to introduce the skincare concept of "Having No Fear in Sensitivity, Embracing Scientific Repair" to Generation Z and present professional, science-based solutions tailored to address issues triggered by wearing masks while meeting the needs of sun protection and hydration for sensitive skin in summer.

Being reliable solutions for sensitive skincare practices in the post-pandemic era, Winona offers one-on-one non-profit consultation in colleges and universities

The first stop of Winona's non-profit consultation in the Youth Campus Tour took place in Kunming. The event gained enthusiastic participation from local educational institutions such as Yunnan University, Kunming University of Science and Technology, Yunnan Minzu University, and the Business School of Yunnan Normal University! Winona succeeded in exchanging ideas with the post-2000s generation and winning their trust with its expertise, funny conversations, and diversity. Moreover, the brand realized its social value of equipping Generation Z with scientific skincare philosophies.

Winona sets its mission on solving common skin problems of Chinese people and remains steadfast in helping more consumers with sensitive skin address skin issues after catching their pain points. The reasons behind selecting university campuses for these activities are as follows. First, given the high density of young adults, geographical mobility, and talent density, universities naturally become vital hubs of influence for the post-pandemic era. Second, the post-2000s generation is dominant in the number of students on university campuses. The brand new generation of consumers represented by them is rising. They not only become main contributors to the domestic cosmetics market but also form the mainstream users of Winona. Furthermore, there is a big change in consumer trust when it comes to skincare product information channels. Professionals such as medical staff and scholars are gaining precedence over social media influencers or KOLs (Key Opinion Leaders) in influencing consumers.

This change leads Winona to leverage professional dermatologists' knowledge and clinical experience by carrying out campus activities. The brand offered post-2000s skincare advice and established a long-term emotional connection with them through professional products, scientific solutions, and warm support. Winona's non-profit consultation focuses on genuinely meeting user needs rather than just pursuing popularity and product visibility. This entails directly addressing specific questions and concerns of consumers with precise, authoritative insights.

Winona conducts authoritative medical staff lectures to address questions of post-20000s in universities

Winona, a brand with concern for its users, emphasized the pressing issues of today's college students by organizing lectures on skin health led by authoritative experts. Complemented with experiments, these lectures offered a better understanding of skin issues and relevant responses. Winona believes that it is better to help someone develop a skill than simply do something for them. By setting skincare practices right and disseminating professional sun protection insights among college students, Winona fosters correct skincare concepts. At a public welfare consultation event at Yunnan University, Zou Yongli, Chief Physician from the Dermatology Department of the First Affiliated Hospital of Kunming Medical University unfolded complex dermatological concepts for students through accessible and straightforward explanations. Many students expressed that this experience marked their initial in-depth comprehension of their skin type and issues, coupled with their first exposure to scientific and professional skincare recommendations and products.

To help students bothered by skin concerns, Winona specifically led a professional team comprising skilled dermatologists to offer one-on-one consultation for college students with skin issues. Furthermore, Winona leveraged cutting-edge skin detection devices to provide students with a thorough understanding of their skin condition and offer science-based skincare solutions.

On May 28, Winona's non-profit consultation events, as part of the Youth Campus Tour, showcased the brand's appeal to the youth as they took place in multiple universities in Kunming, engaging thousands of enthusiastic students. These events were professional, scientific, and engaging. The professional aspect highlights Winona's extensive experience in skincare and the insights shared by authoritative experts. The scientific aspect refers to the utilization of cutting-edge technology to offer tailored solutions based on individual skin analyses. The engaging aspect signifies Winona's approach to conveying skincare knowledge through immersive communication and interactive entertainment during the consultation.

Winona's Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream and Sunblock Milk are popular among the post-2000s generation

Notably, after fostering skincare awareness among college students, Winona not only helped them choose proper skincare products but also addressed their genuine concerns with the brand's popular offerings. Each product that gains favor with the market reflects Winona's profound understanding of the unique challenges faced by consumers with sensitive skin.

Winona's Sunblock Milk, a rising star in the sunscreen market, has sales of over 150,000 annually. This product stands out for its simplest yet potent soothing and repairing formula, offering robust protection while also reducing skin irritations and bolstering skin resilience. During the pre-sale process for the 618 shopping festival on May 24, Sunblock Milk took the lead in Li Jiaqi's live streaming and made good achievements. In total, 100,000 sets were sold out. The Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, another flagship product of Winona, contains ingredients known for their triple effects: fortifying skin barrier, calming sensitive skin, and hydrating deeply. It has a high repeat purchase rate and won many awards. In 2018, 2019, and 2021, it was honored with the Tmall Beauty Awards, the award often regarded as the "Oscars" of China's beauty industry.

From rational introductions to immersive communication, Winona's non-profit consultation events, as part of the Youth Campus Tour reflected the brand's corporate social responsibility. For Winona, philanthropic efforts extend beyond mere charitable giving. It is about empowering users with knowledge of sensitive skincare practices. By fostering scientific skincare concepts, the brand sets a standard for the industry to follow. After the good start in universities across Kunming, Winona would keep its momentum from the achievements made in the non-profit consultation and extend its reach across other regions, including Hangzhou, Chengdu, Xi'an, Wuhan, and Zhengzhou.

Winona made greater efforts to better disseminate healthy, science-based skincare concepts during this year's 5.25 National Skin Care Day. In addition to the non-profit consultation in universities, the brand joined hands with ten major industry associations, forged partnerships with approximately 300 reputable hospitals across China, and mobilized a national medical effort to conduct widespread public consultation, as well as public welfare consultation events at Watsons stores across the country. Winona demonstrates robust anti-sensitivity capabilities with its expertise. The brand strives to address the skincare concerns of diverse consumer groups, empower people with confidence against skin sensitivity, and provide the means for scientific skin restoration.

Standing out with efforts in public welfare activities, Winona has a good start in the 618 shopping festival

The core purpose behind Winona's non-profit consultation across university campuses nationwide was to acquaint the post-2000s generation with the concept of "Having No Fear in Sensitivity, Embracing Scientific Repair". The brand aimed to help them achieve not just healthier skin but also a better quality of life in the post-pandemic era. Obviously, by utilizing a range of interactive methods, including technologically-supported public welfare activities, imparting knowledge through professional and authoritative medical experts, and offering on-site experiences of flagship products, Winona effectively resonated with the younger generation. This strategy also successfully set a dynamic start to this year's 618 shopping festival.

In a strategic move to engage and convert a larger number of target consumers, Winona cooperated with the Tmall Attitude Statement to debut new Tmall Jingcai Boxes during the 618 Shopping Festival this year. Winona released 20,000 sets of Tmall Boxes for sale at 20:00 on May 24. With the most attractive price and best offerings, this exclusive box included Winona's leading products to provide users with a valuable gift box designed to delight and cater to their skincare needs.

As Winona's 6.18 premium pre-sale event was underway, it presented an excellent opportunity for consumers to stock up before their next purchase at the Double 11 shopping festival. By visiting Winona's Tmall flagship store, consumers could enjoy additional discounts! This summer, let Winona meet your sensitive skincare needs.