New Benchmark of Philanthropic Efforts on 5.25 National Skin Care Day: Winona Safeguards Skin Health with Professional Products

New Benchmark of Philanthropic Efforts on 5.25 National Skin Care Day: Winona Safeguards Skin Health with Professional Products

With an increasing number of consumers seeking skin issue solutions, the once fast-paced skincare industry is now embracing a new wave. The skincare industry trend has experienced great changes. Winona, pioneering in cosmeceutical skincare solutions, has organized a campus welfare activity under the theme of "Having No Fear in Sensitivity, Embracing Scientific Repair" to lead the trend in the industry.

Being bold enough to handle sensitivity in the post-pandemic era, safeguarding skin health with professional products

From May 26 to June 10, 2021, Winona, a specialized cosmeceutical brand for sensitive skin, conducted a non-profit consultation on campus for Generation Z young across 25 universities in 10 cities nationwide. Focusing on the critical theme of post-pandemic scientific skincare in celebration of the 15th 5.25 National Skin Care Day, this event served as a learning opportunity for the youth to acquire sensitive skincare methods for challenges about mask-related skin issues, summer sun protection, and proper moisturization through professional skincare insights. Over the two weeks, Winona carried out our activities in different universities, from Kunming University in the southern regions to Tianjin University in northern China, attracting the interest and active participation of tens of thousands of students.

The decision to host philanthropic events at universities across China is made for various reasons. Firstly, university campuses are hubs for students and a significant focus in the post-pandemic era. Adolescent college students are easily affected by skin issues like sensitivity and acne. Therefore, they need a deeper understanding of proper skincare practices. Additionally, the post-2000s generation is dominant in the number of students on university campuses. The brand new generation of consumers represented by them is rising. They not only become main contributors to the domestic cosmetics market but also form the mainstream users of Winona. At the same time, consumers' trust in skin care product information channels has also changed greatly. Compared with online celebrity KOL recommendation, doctors, scholars and other professionals are more likely to win the trust of consumers.

Winona, with a keen sense of insight, highlights college students' most pressing skin concerns and offers aid to the post-2000s generation through scientific skincare knowledge, solutions, and professional products. The brand invited experts to give lectures on skin health, offering insights into the nature and recovery of skin issues. Many students said that this is the first time to understand their skin type and skin problems in such detail, and it is also the first time to obtain scientific and professional nursing suggestions and products.

Alongside the on-campus lectures, Winona provided one-on-one skincare expert consulting sessions for college students. In the well-designed one-stop experience zone offered by Winona, students from the post-2000s generation had access to advanced skin analysis devices. This allowed them to have a deeper understanding of their skin needs. Besides, students could select appropriate skincare products under scientific solutions provided by experts.

The warm support from the youth witnessed during campus lectures and the long queues for Winona symbolized more than just popularity. It reflected the brand's increasingly distinct values. For Winona, philanthropic efforts extend beyond mere charitable giving. It is about empowering users with knowledge of sensitive skincare practices. By fostering scientific skincare concepts, the brand carries genuine social responsibility.。

Winona's excellent and efficient products found favor with college students

No matter how beautiful the package is, only the essence dictates outcomes. Winona, the brand focusing on the cosmeceutical skincare industry, boasts robust research capabilities and professional expertise. This charitable activity enabled numerous college students to experience the superior quality of Winona's popular products personally.

Winona's flagship Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream contains prinsepia utilis royle oil, purslane extract, biomolecular sodium hyaluronate, and natural mushroom glucan—key ingredients known for their triple effects: fortifying skin barrier, calming sensitive skin, and hydrating deeply. This product has earned international and academic acclaim. In 2018, 2019, and 2021, it was honored with the Tmall Beauty Awards, the award often regarded as the "Oscars" of China's beauty industry.

Furthermore, Winona's Sunblock Milk, a rising star in the sunscreen market, has sales of over 150,000 annually. This product stands out for its simplest yet potent soothing and repairing formula, offering robust protection while also reducing skin irritations and bolstering skin resilience. During the pre-sale process for the 618 shopping festival on May 24, Sunblock Milk took the lead in Li Jiaqi's live streaming and made a good start. In total, 100,000 sets were sold out.

Winona's Anti-Sensitive Essence developed specifically for highly sensitive skin also employs a simple yet high-tolerance formula. It can quickly alleviate sensitivity and discomfort, balance skin surface lipids, and enhance overall skin health. Thus, the product gained strong consumer support and won the Harper's Bazaar Beauty Award for Annual Repair Essence in 2020.

Adhering to our original aspiration and mission: Winona's insistence on corporate social responsibility

As an old saying goes short-sighted people cannot address imminent problems, and without a broad view, it is hard to govern local regions well. Although immediate sales triumphs are commendable, the value establishment for long-term development is crucial for a brand. The brand value shapes the market performance and lifecycle of a brand. Winona consistently upholds corporate social responsibility and invests in our long-term growth with meticulous research.

First and foremost, compared to brands that propagate a false image of ingredients, consumers prefer brands offering products that genuinely address the skincare concerns of tolerance, effectiveness, and safety. With a solid academic research foundation, Winona has long been committed to the long-term research challenge of solving common skin problems of Chinese people, developing both solutions and efficient products. Industry data show that Winona has substantial investment in R&D, compared with other domestic cosmetic brands. Its exceptional efficiency in reducing skin sensitivity and significant innovation represent just a fraction of its comprehensive technologies.

Secondly, Winona focuses on a sustainable approach to disseminating scientific knowledge and offering considerate services. It is more challenging to execute charitable activities for a hundred days than just for a single day, and even rarer to continue these philanthropic efforts over a long time without any expectation of reward. Since 2013, Winona has been an active participant in the 5.25 National Skin Care Day campaign, aiming to help more people with sensitive skin with its expertise and strength. With its contributions to social welfare, it is evident that Winona demonstrates philanthropic efforts are not just slogans or short-term activities on a whim. Instead, Winona actively addresses social issues, insists on our mission over many years, and transforms it into one of the driving forces for long-term progress. Winona's efforts in public welfare not only reflect its responsibility as a national brand representing China's excellence but also embody the brand's core values and mission.

Lastly, the concept of value symbiosis is key to the sustainable development of an enterprise. Reflecting on the campus public welfare activities, Winona has achieved value symbiosis through practical actions, creating a full-circle ecosystem. Leveraging campus lectures and consultations, Winona acquainted students with skincare knowledge, helping young people adopt a scientific skincare routine. In response to user experience and feedback on products during the event, Winona refined and enhanced our offerings. As Winona continuously optimized our products, the improved efficiency enabled young consumers to share their experiences actively, amplifying the brand's impact.

The commitment to delivering top-quality and highly efficient products not only leads to a novel, health-oriented scientific skincare lifestyle but also creates the enduring value of the brand, earning it greater growth potential. Therefore, the theme of "Having No Fear in Sensitivity, Embracing Scientific Repair" is not merely a tagline. It embeds itself into consumers' minds, forging an indirect symbol of Winona's efforts to contribute to the strategy of achieving a Healthy China and Beautiful China. In the promising cosmeceutical market, Winona is ready to better embrace warmth and advancement through its dedication to public welfare activities.