Winona Sets a New Record in 618 Shopping Festival and Becomes a Benchmark in Tmall's Domestic Beauty Products with Brand's Competitive Edges

Winona Sets a New Record in 618 Shopping Festival and Becomes a Benchmark in Tmall's Domestic Beauty Products with Brand's Competitive Edges

Winona, a cosmeceutical brand specializing in sensitive skincare solutions, stands out with its sales performance, reputation, and brand values and principles, and never disappoints its customers.

Winona made great achievements again in the 618 shopping festival in 2021:

Winona stood as the top emerging Chinese beauty brand on Tmall, securing a place as the sole domestic representative in Tmall's beauty category Top 10 list! Sales did not only mark the triumph but also the top ranking among foreign-funded competitors. Winona continued to be a leading player! (Data: SYCM)

The already evident success: The May 24 pre-sale process witnessed a good start, with 100,000 sets of Sunblock Milk sold out, followed by the brand reaching the top spot on Tmall's cosmetics list on June 1. (Data: SYCM)

Despite its impressive success, Winona transcends being a brand only focusing on marketing statistics. These remarkable figures, including popularity among consumers, sales performance, and ranking, simply reflect our efforts. These influential figures are a testament to Winona's efforts as a benchmark cosmeceutical brand in China. The reputation is achieved through continuous advancements in product efficiency, brand influence, and R&D capabilities. Additionally, Winona's strength shines through its strong and targeted marketing, characterized by early preparations and agile responses to evolving market dynamics.

At the core of Winona's success lies the craftsmanship spirit, unwavering commitment to innovation, and a brand philosophy centered on embracing social responsibility. Focusing on a culture of long-term efforts for years, Winona continues to set industry standards, gains widespread acclaim, and balances quality with efficiency.

Winona, the young but promising brand constantly sets a trend in the domestic beauty industry!

I. Winona takes the lead in scientific skincare solutions

During the 618 shopping festival carried out in 2021, Winona started pre-sale events in advance and joined the competitive arenas of Tmall, JD.com, and Suning.com. Notably, the brand also strategically positioned itself on social commerce platforms like Douyin and Kuaishou. Winona, a leading Chinese brand, was set to showcase its distinct rhythm, confidence, and unique style in this novel battleground.

Winona's impressive achievements were not only rooted in robust product quality, brand reputation, and research and development capabilities but also in comprehensive marketing strategies. The brand combined online and offline channels, along with platform-based, advertisement-oriented, and celebrity-based methods for a multidimensional market penetration that covers consumers from every angle.

Amplifying Winona's brand reach with the support of our spokesperson

At noon on June 1, 2021, Shu Qi, Winona's brand spokesperson, created a new post on her official Weibo account to support Winona in embracing success in the upcoming 618 shopping festival. The post effectively integrated celebrity influence with brand promotion, securing Winona a leading edge in brand visibility. This strategic effort began as early as March when Shu Qi was unveiled as the brand spokesperson of Winona and served as an early burst of public attention through all-encompassing marketing!

Open-screen ads in multiple channels to create a comprehensive marketing network in online platforms and offline cooperation

During the 618 shopping festival in 2021, Winona took comprehensive measures in marketing, leveraging shopping platforms, open-screen ads, and offline cooperation.

On shopping platforms, Winona scored a hit with the sales of 100,000 sets of Sunblock Milk during a collaboration with the popular live streamer Li Jiaqi. Additionally, the brand cooperated with Tmall Attitude Statement and released 20,000 exclusive Tmall Boxes, leveraging the influence of key opinion leaders (KOLs) and Tmall’s platform to amplify marketing channels within shopping platforms.

On Douyin, Xiong Ziqi, Winona’s ambassador for sunscreen products, together with other celebrities, led a sales boom. Backed by prominent beauty influencers, ingredient-focused KOLs and users, and dermatologists, the marketing effort centered around the topic 'Winona 618' won over 170 million views.

On other e-commerce ecosystems, Winona widened its promotional reach with open-screen ads on over 20 mobile applications, engaged users in different scenarios, and joined hands with influential KOLs to highlight flagship products and improve brand reputation. The brand's comprehensive media matrix coverage on both shopping platforms and other e-commerce ecosystems led to an amazing advertising footprint with exposures surpassing 300 million.

Winona strives ahead with technological strength serving as a solid foundation. The R&D capabilities are an essential prerequisite for product quality improvement. The precise management of the marketing schedule and consumers serves as invaluable support. Leveraging the promotion by spokespersons, live streaming carried out by celebrities, and introductions given by dermatologists, Winona has created yet another excellent marketing campaign, solidifying its reputation and influence in the hearts of consumers.

II. Winona leads a trend with excellent product quality

As a typical successful Chinese brand that draws significant attention and sells products effortlessly, Winona participated in the 618 shopping festival to showcase the brand's comprehensive strengths. Based on both hard and soft power, Winona made the most of its power and generated a trend across the nation's buyers.

Winona's commendable product quality and innovation capabilities were essential elements for the good start and sales milestones. The Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream of Winona became a notable champion because of its highly effective formula and good designs. The simple yet high-tolerance formula is tailored for highly sensitive skin and contains prinsepia utilis royle oil, purslane extract, biomolecular sodium hyaluronate, and natural mushroom glucan—ingredients known for their triple effects: fortifying skin barrier, calming sensitive skin, and hydrating deeply. It has earned international and academic acclaim. During this year's 618 shopping festival, the cream reached staggering sales of 300,000, reflecting great recognition of the market and consumers as well as a high repeat purchase rate. The product has won many awards. In 2018, 2019, and 2021, it was honored with the Tmall Beauty Awards, the award often regarded as the "Oscars" of China's beauty industry. Besides, it earned a spot on the OMG Buy It List made by Li Jiaqi. in 2020.

Furthermore, Winona's Sunblock Milk, a rising star in the sunscreen market, has sales of over 150,000 annually. This product stands out for its simplest yet potent soothing and repairing formula, offering robust protection while also reducing skin irritations and bolstering skin resilience. Last month, this promising product got the Hardcore Sunscreen Award from InStyle BEST BEAUTY BUYS. Notably, Winona's Sunblock Milk stood out as the sole domestic product on InStyle's list, marking its exceptional quality and leading role.

Since 2010, Winona has been strengthening its expertise by working with specialists in dermatology, botany, and biology domestically and internationally to establish the Winona expert team. This team has conducted extensive fundamental research into the root of problematic skin and the screening of active ingredients.

Through years of dedicated craftsmanship, Winona has established a strong brand fortress and can stand out as a professional for sensitive skincare solutions in consumers' minds.

III. Winona focuses on public welfare activities to acquaint the public with the theme of "Having No Fear in Sensitivity, Embracing Scientific Repair"

Winona's remarkable sales figures and its distinction as the No.1 domestic brand do not overshadow its steadfast commitment. (Data: SYCM)

Winona follows its core values and centers around social responsibilities. The leading role in the market and genuine devotion to public welfare activities form the brand's value and earn itself recognition and support from consumers.

Winona launched a nationwide 5.25 National Skin Care Day campaign, covering 10 major cities and reaching 25 universities. Themed "Having No Fear in Sensitivity, Embracing Scientific Repair", the campaign provided the post-2000s generation with professional skincare guidance. It aimed to offer the youth an opportunity to acquire sensitive skincare methods for challenges about mask-related skin issues, summer sun protection, and proper moisturization through professional skincare insights. With this strategic move, Winona gained the trust of Generation Z with its expertise and capabilities.

Winona's campus lectures and the long queues for the brand symbolized the brand's increasingly distinct values. For Winona, philanthropic efforts extend beyond mere charitable giving. It is about empowering users with knowledge of sensitive skincare practices. By fostering scientific skincare concepts, the brand carries genuine social responsibility.

The mighty remain strong and Winona is no exception! The brand strengthens its status as a leader among China's cosmeceutical brands through its high growth. Moreover, it actively contributes to public welfare activities. During the pandemic, the brand imparted the right skincare principles to young consumers and helped them lay the groundwork for a scientific approach to skincare. Thus, Winona could take responsibility as a top-tier Chinese brand and stand as a beacon among leading Chinese brands.

It is evident that Winona is ready to lead Chinese brands to the next stage and a new era for domestic skincare with its diligence, enhancement of industry benchmarks, and dedication to introducing scientific skincare practices in the post-pandemic world! During the 618 shopping festival this time, Winona drove consumption booms through product quality, brand reputation, and remarkable sales achievements. These accomplishments stood as a robust testament to the brand's vitality, positioning Winona as a paradigm among cosmeceutical brands!