Corporate Updates · 2021-10-18

A Journey to Handling Sensitive Skin: Winona Joins Hands with Brand Partners Bai Jugang, Li Xiang, and Qi Sijun

Source: Botanee GroupUpdated: 2026-10-20

A Journey to Handling Sensitive Skin: Winona Joins Hands with Brand Partners Bai Jugang, Li Xiang, and Qi Sijun

The hottest singing reality television show this summer must be Call Me By Fire. The show has drawn male celebrities, most of them major representatives from the entertainment industry, to compete on the stage. These industry veterans showcase their expertise, delivering surprises and audio-visual feasts in every episode.

Winona, a cosmeceutical brand dedicated to addressing sensitive skin concerns, recently unveiled its new brand partners from the hit show Call Me By Fire: Bai Jugang, Li Xiang, and Qi Sijun. Together with these male celebrities, the brand will embark on a journey to provide solutions for those battling with sensitive skin.

Overcoming all obstacles and embracing courage with Winona

Bai Jugang, a music producer renowned for his outstanding talent and a lead vocalist from a band chasing dreams, has great vitality and strength as he pursues his musical dreams like a shining dream catcher. Throughout his eight-year journey in the music industry, Bai's passion and initial aspiration for music have remained unchanged. With determination, concentration, and persistent effort, he continues to create better musical pieces. As he strives ahead in creation, Bai is accompanied by Winona's Anti-Sensitive Essence through the night when inspiration strikes. This essence serves as the light of dreams and mitigates the impact caused by staying up late, such as dryness, itch, and redness, enabling the skin to boast a healthy glow that belongs to true dreamers in the dance between inspiration and creation!

Li Xiang, an outstanding young dancer from the Chinese mainland and an ideal gentle image renowned for his expertise and dynamic performances, captures the essence of exceptional dancing art. Each gorgeous turn on stage is a testament to long-term hard rehearsal. To Li, external doubt only ignites his determination to embrace excellence. Among busy performances across different cities and countries and hard practice sessions before dance studio mirrors, Li is always accompanied by Winona's Anti-Sensitive Essence. This essence quickly relieves his skin from dryness, itch, and redness caused by environmental and climatic changes. It supports Li in reaching a brighter future through each breakthrough!

Qi Sijun, a new-generation presenter on Mango TV and a rising star capturing people's hearts with his amiable smile and great energy, is a charming figure in his fans' eyes. His calm style, ability to effortlessly manage live programs, and adaptability to changes showcase his expertise from hard work and concentration. The acclaim and support he receives from audiences all encourage him to surpass his previous accomplishments and embrace novel challenges and opportunities. The demanding work of presenters, with frequent application and removal of makeup, often causes dryness, itch, and redness to their skin. Winona's Anti-Sensitive Essence can quickly relieve his skin and maintain long-term stability. By mitigating the sensitivity issues arising from applying or removing makeup, the essence enables Qi to face his audience with a wonderful performance and ensures his skin remains in good condition!

The dedication to their career and the focus on enhancing their expertise allow these three male celebrities to shine in the vast life stage. Their efforts in each step they take on stage are a belief that they hold and pursue in their professional career. It mirrors the brand value that Winona has always embraced since our establishment. Together with Bai Jugang, Li Xiang, and Qi Sijun, Winona concentrates on making progress. Moving ahead with like-minded partners, we collaboratively cope with challenges and reach success in our respective professional fields!

Concentration brings expertise. Winona's brand partner matrix embraces upgrade

Since its inception, Winona has highlighted the cosmeceutical market with sharp insights and foresight. Dedicated to the mission of solving common skin problems of Chinese people, Winona joins hands with domestic and international dermatologists to conduct substantial basic research and tests on the causes and mechanisms of sensitive skin of Chinese people. The brand's academic resources and clinical data have formed a prominent competitive edge. Leveraging the rich botanical resources of Yunnan, Winona selects active ingredients and uses advanced extraction techniques along with gentle formulations to continuously make breakthroughs in R&D and innovation. The brand is devoted to discovering the most advanced, scientifically sound, and professional approaches for relieving and repairing sensitive skin.

Based on great product efficiency, Winona has maintained a leading position in the cosmeceutical industry, attracting numerous partners who have a shared vision. In February 2021, actor Xiong Ziqi was named the brand ambassador for Winona's sunscreen product line. In March, iconic Shu Qi became Winona's first brand spokesperson. In August, the talented new-generation singer Sunnee (Yang Yunqing) embraced the role of the "Power of Winona" brand partner. The cooperation with Bai Jugang, Li Xiang, and Qi Sijun not only diversifies Winona's brand partner matrix and enhances the brand's presence but also bolsters the brand strength and influence in the industry. Focusing on solutions for sensitive skin, Winona is ready to boost the prosperous growth of the cosmeceutical sector with the most advanced professional technologies.

Brand partners' choice: concentrate relieving sensitivity with high efficiency

Among Winona's diverse offerings, the Anti-Sensitive Essence is especially preferred by the three male celebrities. This concentrated essence, designed exclusively for sensitive skin, contains a high concentration of purslane extract, which is protected under Winona's patent. In addition, it has precious prinsepia utilis royle extract sourced from the Haba Snow Mountain at altitudes exceeding 2,800 meters, along with five key hydrating agents, including β-glucan and sodium hyaluronate. This formulation can offer immediate relief from sensitivity-related discomfort and rapid skin barrier restoration. Through long-term use, it can strengthen skin tolerance to prevent allergic reactions and maintain healthy, robust, and delicate skin. It is helpful in soothing redness and dryness caused by environmental changes, lack of sleep, or frequent application and removal of makeup. The essence delves deep to rejuvenate the skin from within, laying the foundation for lasting skin health.

The Anti-Sensitive Essence, which offers a balance of safety and effectiveness, has gained widespread consumer acclaim and professional media recognition due to its strong product performance. Its excellence has been recognized through different awards, such as the Rayli Beauty Awards for Anti-Sensitive Essence of the Year in 2019 and the Harper's Bazaar Beauty Award for Annual Repair Essence in 2020. For those seeking to maximize its benefits in their skincare routine, the essence's properties are enhanced when people use Winona's flagship product—the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream together. These products strengthen their functions and boost the anti-sensitivity response, delivering results that surpass the sum of their individual effects.

Overcoming challenges in the professional domain with persistence and dedication enables the three male brand partners to have the strength and confidence to face any obstacles, and also helps Winona make steady progress and become a leader in the cosmeceutical industry over the years. Looking forward, Winona will further explore solutions for sensitive skin and embrace challenges with greater innovation and R&D capabilities. Following the corporate vision of bringing health and beauty to everyone, Winona is committed to safeguarding the skin and inner world of consumers. The solutions for sensitive skin will help Winona achieve excellence!

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