Winona Expands Business Map with First Retail Boutique at Raffles City Shanghai

Winona Expands Business Map with First Retail Boutique at Raffles City Shanghai

On November 25, 2022, Winona unveiled the first retail boutique in Shanghai. As the only cosmetics brand featured in the Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022 Ranking, Winona made a successful entry into Raffles City near People's Square. Winona now stands as the exclusive Chinese brand within the cosmetics section on the the first floor. This strategic location in Raffles City Shanghai, the highly renowned and bustling core of Shanghai's landmark business districts, holds immense significance. As Chinese brands and products gains increasing popularity, Winona, a national cosmeceutical brand focusing on sensitive skin care, has embarked on another business expansion. This move signifies Winona's gradual integration of online and offline operations to realize seamless connectivity across all channels and cater to customers' diverse needs with enhanced and attentive services. Moreover, this expansion is set to bring consumers a fresh scientific skincare experience, positioning Winona at the forefront of a new era of professional sensitive skin care.

Creating a New Landmark in Cosmeceuticals with Consumers as the Center

As a cosmeceutical brand focusing on sensitive skin, Winona is anchored in two pillars of botanical technology and medical expertise. We are committed to offering the most advanced and scientific solutions for the care and repair of sensitive skin through continuous research and development and innovation. In the newly unveiled Winona boutique at Raffles City Shanghai, a blend of technology and professionalism permeates every corner, as well as all service aspects. In this futuristic store featuring minimalism, customers, patrons will experience not only an array of superior cosmeceutical products, but also professional and accurate skin detection and personalized one-on-one premium services.

This boutique combines classic extreme white with red accents, exuding transparency and elegance. Moreover, the simple and modern design gives the store a futuristic aesthetic while echoing Winona's medical professionalism.

The overall space in the store is divided into two major areas: display area and service area. In the display area, Winona's star product, the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, along with other hot-sale products, is presented in a 3D form. Winona's Top 10 selected series targeting various sensitive skin concerns like soothing, anti-aging, whitening, sun protection, and acne treatment are also thoughtfully arranged to cater to customers' skincare needs effectively. Moreover, the store displays the book Collection of Clinical Application of Winona Cosmeceuticals, highlighting Winona's fusion of medical expertise and scientific research. As a testament to the brand's decade-long dedication to pioneering scientific achievements, this book features 154 papers highlighting Winona's product research and clinical validation published in core journals worldwide. Dozens of R&D experts, spanning dermatology, biology, pharmacy and other fields, have helped over 6 million patients to improve or solve the problem of skin barrier damage. This achievement has attracted great attention from dermatologists.

In the service area, professional consultation desks are available. Customers may assess their skin conditions using advanced skin detection devices, following which beauty consultants will conduct personalized skin analyses and offer attentive, customized services. In addition, renowned dermatologists will make periodic visits to the store to offer customers professional skin consultations and diagnoses and propose solutions for various skin issues.

Notably, Winona Baby, the second-largest brand under Botanee Group, was also specially displayed at the boutique. Grounded in children's dermatology and leveraging natural plant essence, the brand aims to effectively address issues related to dry, itchy, and red skin in babies, while safeguarding their sensitive and delicate skin. In the recent finale of Tmall's Double 11 shopping festival, Winona Baby secured the 4th position in Tmall's baby skincare category.

Triumphant Online Sales & Remarkable Offline Expansion

For over a decade since its establishment, Winona has consistently embraced the mission of "solving common skin problems of Chinese people". To this end, the company has cooperated with dermatologists at home and abroad to conduct extensive basic research and exploration on the causes and mechanisms of sensitive skin unique to Chinese people. As of today, Winona holds 98 valid patents and 11 core technologies, and has contributed to the development of 20 association standards for cosmeceuticals in China. As a result, Winona has built a significant competitive advantage by leveraging academic resources.

With strong scientific research capabilities and professional cosmeceutical products, Botanee, the parent company of Winona, as well as the first publicly traded company in the cosmeceutical sector, has also been advancing in expanding its business map. Following the market layout strategy of "offline as the foundation and online as the forefront", Winona stays current with modern trends by merging Internet principles. This strategy has enabled the successful establishment of both online and offline channels, ensuring seamless interaction between the two while consistently delivering impressive outcomes.

During this year's recently concluded Double 11 shopping festival, Winona secured the 6th position in Tmall's beauty category and consistently landed within the top 10 in Tmall's beauty and skincare category for five consecutive years. At the same time, during the Double 11 event, Winona also achieved impressive performance on other platforms, securing the top position on Vipshop, the second spot on JD.com, and ranking 7th on Kuaishou and Douyin.

As a celebration for the opening of the first boutique in Shanghai, from November 25 to 30, Winona will invite dermatologists to the scene to answer skin questions. Moreover, we've arranged a selection of delicate gifts as a token of our appreciation for all the consumers who visited the store. During the celebration, customers will enjoy a RMB 100 discount on every purchase exceeding RMB 600. Some products are available at a striking 50% discount. Winona has also prepared surprise bags containing face masks. Those lucky ones have the chance to get a pack of 24 face masks worth RMB 860 for just RMB 299. To better cater to a variety of preferences, the store offers customers a selection of five different giveaways to choose from, with the most valuable option worth up to RMB 1,200. In addition, throughout the celebration, customers making any purchase are eligible for a blind box lucky draw, with a chance to win the Winona star product, the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, normally retailing at RMB 268. These activities will bring you various gifts and surprises.

Moreover, the grand opening of Winona boutique at Raffles City Shanghai coincides with a period when China is vigorously supporting local brands and promoting Chinese fashion in various fields, attracting wide attention from all walks of life. At present, the number of Chinese fashion brands in Shanghai leads the country. As the first Shanghai-based boutique of Winona, a skin care brand with high growth value, the store holds profound significance for the evolving landscape of Chinese skincare fashion.

In the future, Winona will bring more comfortable shopping space and professional skin care experience to consumers. Winona's dedicated and professional brand charm will allow consumers to appreciate the brand's ultimate pursuit of enhancing the skin care experience. Guided by the vision of "bringing health and beauty to everyone", Winona is committed to rising as a leader in the cosmeceutical sector by pioneering a new wave of skincare innovation.