Beforteen Successfully Holds a New Product Launch Event, Using the New Concept of "Graded, Customized and Precise Acne Treatment" to Open a New Era of Scientific Skincare

Beforteen Successfully Holds a New Product Launch Event, Using the New Concept of "Graded, Customized and Precise Acne Treatment" to Open a New Era of Scientific Skincare

On August 27, Beforteen, a new acne treatment brand under Botanee Group (BTN), successfully held a new product launch event in Shanghai. Guo Zhenyu, Chairman and President of Botanee Group, Li Huanyu, General Manager of Beforteen, Wei Zikun, an algorithm expert at Beforteen, and Wang Feifei, Executive Director of the Botanee Research Institute, as well as several dermatologists, attended the event to jointly witness the birth of Beforteen. At the event, Beforteen officially introduced its cutting-edge brand concept of "Graded, Customized and Precise Acne Treatment" and announced the launch of 16 new products.

Beforteen is an emerging acne treatment brand launched by Botanee Group, the parent company of Winona. By combining artificial intelligence (AI) technology with acne diagnosis and treatment, it innovatively proposes the model and concept of "Graded, Customized and Precise Acne Treatment" and advocates the use of AI technology for scientific grading and solution customization. Beforteen's efforts in pioneering a new field of integrating AI technology with the big health industry and opening a new era of scientific skincare are of groundbreaking significance for both the cosmeceutical industry and the entire cosmetics industry in China. This is a significant move benefiting ordinary acne patients.

1. Creating a New Skin Health Ecosystem for Botanee Through Macro Layout

Since its establishment in 2010, Botanee Group has been dedicated to the R&D and transformation of cosmeceuticals and focusing on problematic skin to provide medical research technology solutions for users. After more than ten years of efforts, Botanee Group has successfully built China's first cosmeceutical brand—Winona.

However, having Winona is not enough for Botanee. The group always dares to innovate to explore new paths and seek breakthroughs. Guo Zhenyu, Chairman of Botanee Group, keenly observed the pain points of acne as a skin problem in both the medical industry and among consumers: First, due to the prolonged treatment required for acne, consumers struggled to find a suitable doctor, resulting in rough treatment experiences with ineffective outcomes; Second, acne was medically classified into four different levels, but acne products on the market were not graded and the needs of consumers were overlooked. Thus, Beforteen was born. The brand harnesses the potential of AI technology in acne treatment, making its diagnosis and treatment more precise, convenient, and efficient.

This marks another step forward for Botanee. In his speech from a strategically advantageous position, Chairman Guo Zhenyu said, "Botanee is a group in the big health industry committed to creating China's skin health ecosystem". In the future, Botanee Group will, based on Winona and Winona Baby, strategically plan its layout in various areas such as the AI brand Beforteen, the high-end product line AOXMED, and the aesthetic medicine platform, to create Botanee's skin health ecosystem and contribute to the vigorous development of China's skin health industry, Mr. Guo added.

2. Pioneering a New Field of AI-based Acne Treatment Through Innovative Integration

Beforteen, a brand born under the vision of Botanee Group, the parent company of Winona, stays committed to providing acne skin users with precise and effective acne treatment solutions that are scientifically professional and highly effective. However, acne diagnosis and treatment vary from person to person. How can we achieve both scientific and precise treatment? Beforteen offers a superior solution, which involves integrating AI technology with acne treatment to provide graded diagnosis and treatment.

As early as 30 years ago, Dr. Guo Zhenyu, Chairman of Botanee Group, realized the importance of artificial intelligence (AI). Ten years ago, Botanee began a plan to collect photos of different skin conditions and doctors' consultation questions. Today, with the rapid development of science and technology and the maturity of AI technology, integrating our database with decades of accumulated data with AI allows us to make more accurate diagnosis. Beforteen's innovation lies in that it opens a new field of "integrating AI with acne treatment" and "combining technology with skincare".

When satisfactory AI-based skin diagnosis applications were not yet available on the market, Beforteen established its own AI algorithm team, whose members were all from world-class universities and had extensive experience. Simultaneously, Beforteen invited top experts and scholars from the dermatological community to constitute an advisory team. With their help, Beforteen kept updating and optimizing its products and conducted clinical efficacy trials for those products in professional institutions and hospitals. Eventually, it innovatively integrated AI technology with acne treatment to provide graded and customized acne diagnosis and treatment solutions for different users.

3. Opening a New Era of "Graded, Customized and Precise Acne Treatment"

Li Huanyu, General Manager of Beforteen, has mentioned the brand concept of "Graded, Customized and Precise Acne Treatment" more than once. The algorithm team of Beforteen spent three years developing AI diagnosis technology based on a data set of skin images and text. Each user can take three photos on Beforteen's WeChat mini-program. Then AI can accurately identify and grade the user's acne severity based on the Guideline for Diagnosis and Treatment of Acne (2019 Revised Edition) and generate a personalized acne diagnosis report. After the online doctor writes a prescription, the user will receive a complete package of Beforteen acne treatment products. The comprehensive solution, which includes skin care products, drugs, and functional food, will solve the user's acne problems in an all-round way, while offering the best therapeutic effect. Afterwards, Beforteen's medical consultant will continue to follow the acne-skin user to ensure truly precise and scientific acne treatment.

A total of 16 new products were introduced during the launch event that marked the debut of the Beforteen product family. With "Plant Science and Technology" and "Industry-University-Research-Medicine Integration" as two pillars and relying on scientific innovation platforms such as BTN's Yunnan Characteristic Plant Extraction Laboratory and Cosmeceutical R&D Center, Wang Feifei, Executive Director of the Botanee Research Institute, led his team to extract core functional ingredients from Yunnan characteristic plants such as purslane and Clerodendranthus spicatus and apply them in products. For Grade 1, 2, and 3 acne, needle-type anti-acne light cream and disposable ampoule essence were launched accordingly. For the later-phase treatment of acne skin, repairing hydrating serum and light cream were launched. Moreover, Beforteen also specially launched two types of functional food. These offerings can be considered a comprehensive solution that truly helps users solve acne problems in both internal and external dimensions.

In the next session of the launch event, Beforteen held a roundtable forum with authoritative dermatologists from China based on five major topics: "Acne Patients' Misconceptions in Treating Their Acne", "The Importance of Graded Acne Treatment", "The Significance of AI Technology in Providing Precise Acne Treatment", "The Application and Prospects of AI Technology in Acne Treatment" and "Comprehensive Acne Treatment Policies and Our Health Management". Leading magnates in the Chinese dermatological community gathered at the academic event to discuss important issues based on the Guideline for Diagnosis and Treatment of Acne (2019 Revised Edition). They meticulously explained the high incidence of acne indicated in China's clinical consultation data, the lack of unified standards and rapid identification tools for doctors, and the role of AI in addressing repetitive work and alleviating primary care pressure. Experts present at the event shared the view that dermatology is the morphologically strongest discipline, and acne is the most common skin problem. Beforteen's research on AI technology is to explore the use of AI in medicine and the brand is empowered by AI intelligence. Its effort to pioneer a new field of precise acne treatment is a remarkable initiative benefiting the government, the public, and the enterprise. A conclusion from the roundtable forum is that AI technology can truly free doctors' hands and improve their efficiency in treating complicated diseases. In the final sharing and exchange session among special guests and super users, four users represented by the special guest with an account name of "Wang Zhi, a skincare senior from Tsinghua University" shared their experiences and insights gained from using the products. This session brought a perfect end to the launch event.

The success of Beforteen's new product launch event has not only allowed the public to witness the new breakthrough in combining AI technology with skincare product R&D, but also showcased Beforteen's advanced brand concept of "Graded, Customized and Precise Acne Treatment" and remarkable results of new products. Beforteen has not only gained recognition from experts, scholars, and industry veterans but also won the favor of users. In the future, Beforteen will stay true to its original aspirations, continue to apply technology to the big health industry, and bring health and beauty to everyone. As part of Botanee Group, Beforteen will also continue contributing to the creation of China's skin health ecosystem, demonstrating the outstanding strength of Chinese skincare brands to the world.